Founded by Don Fish and Ed Fish, IVF CRYO, LLC is a specialty company based in Fishers, Indiana, focused on one of the most sensitive services in healthcare – the storage and transportation of reproductive tissue. These include human embryos, eggs and sperm. Their mission is clear and simple: “Protect Future Families.”
The company started in California and moved to Indiana in 2020 to meet growing demand. Since registering as an LLC in 2018, IVF CRYO has become a trusted name in the IVF industry. They work with both individual patients and fertility clinics, providing safe, temperature-controlled shipping throughout the United States and abroad.
Don and Ed didn’t just see a gap in the market – they saw a serious need. In her words: “People trust us with their future children. It’s not a box – it’s a life choice.” With this attitude, they built a company focused on reliability, precision and care.
What sets them apart is their focus on transportation. While others try to do everything, IVF CRYO is known for doing one thing better than all others: safely shipping reproductive tissue. Their systems are designed to minimize risks, reduce stress and provide patients with peace of mind at a critical time.
IVF CRYO is now recognized as a leader in the field and continues to grow by staying true to its values. They don’t chase trends – they focus on being the most trusted name in reproductive tissue transport. They have set the standard in this important niche area.
Questions and answers:
In this interview, we sit down with Don Fish, co-founder of IVF CRYO, LLC, to discuss the unique challenges and responsibilities of running a reproductive tissue transport company. From his beginnings in California to building a trusted name in fertility logistics, Don shares how he and his brother Ed built a business based on precision, care and determination.
Q: Let’s start from the beginning. How did IVF CRYO come about?
Don Fish:
It really started out of necessity. Living in California at the time, we kept hearing about people undergoing IVF who were worried about how their embryos or eggs would be transported. There wasn’t much structure around it. Some clinics took care of the transport themselves, others used general courier services. For something so important, it just didn’t feel right. That’s why we applied for LLC status in 2018 and started IVF CRYO with the aim of making it better – safer, more professional and with a real understanding of what it’s all about.
Q: You mentioned that there is a gap in the industry. What made you confident that you could do it?
Don:
We didn’t see anyone focusing solely on transportation. Everyone else tried to offer a full menu—labs, storage, testing—while also handling transportation. We wanted to turn that around and say, “Let’s get really good at this one thing.” We knew that if we could build strong relationships with clinics and gain the trust of patients, we would have a real opportunity. And that’s exactly what we did. We kept the focus. Shipping Reproductive Tissue Done Right.
Q: You later moved the company from California to Indiana. Why the postponement?
Don:
In 2020 we moved to Fishers, Indiana. That made a lot of logistical sense. More space, easier access to national shipping routes and lower operating costs. We were also expanding and Indiana provided us with a better foundation for growth. Since then, it has really helped us serve both individual patients and larger IVF clinics in the US more efficiently
Q: What exactly does IVF CRYO do in everyday life?
Don:
Our core service is the transport and storage of reproductive tissue – this includes embryos, eggs and sperm. We work with two main groups: individual patients (B2C) and IVF clinics (B2B). Sometimes the clinic commissions us to organize transport for their patient. Sometimes the patient contacts us directly. Either way, we are responsible for getting something extremely sensitive from point A to point B, often across states or even borders. If required, we also offer short-term storage solutions. But everything we do revolves around this one goal: the safe protection of what will one day become someone’s child.
Q: That’s quite a responsibility. How do you deal with the pressure?
Don:
We treat every shipment as if it were our own. That sounds simple, but in this business it means checking every detail twice, maintaining temperature conditions flawlessly and communicating clearly with everyone involved. There is no “close enough” here. We have had cases where a single embryo meant years of treatment, savings and emotional investment. This isn’t just a package – it’s a person’s future. We don’t take this lightly.
Q: Is there a moment that stands out in your mind over the years?
Don:
There was an early case in which a couple had attempted artificial insemination several times. They had one embryo left that was being stored out of state. They were moving clinics and needed transportation. They were nervous – rightly so. We discussed the entire process with them. I remember calling her after the delivery was confirmed and the woman said, “That was the first time I felt peace since we started this journey.” That’s when I realized it wasn’t just a logistics company. Our business is to protect hope.
Q: What makes IVF CRYO different from other companies?
Don:
We stick to what we do well: transport. This is our trail. And we take it seriously. We have spent years refining our systems, creating checklists, working with clinics and training our team. We know what matters. People trust us with something irreplaceable. I always say: If you want to know what sets us apart, request our brochure – we explain everything. It’s not about buzzwords. It’s about the process and the results.
Q: What challenges did you have to overcome?
Don:
There is always a challenge of perception. Some people still assume that shipping tissues is easy – but that’s not the case. It is temperature sensitive, highly regulated and time sensitive. We’ve also had moments online – like a Reddit post that mentioned “IVF CRYO Transport” – that made us take an even closer look at how we communicate with the public. We took that seriously. We reviewed our materials, made improvements, and strengthened our messages. In a way it helped. Sometimes feedback from outside makes you sharper.
Q: How do you see the future of IVF CRYO and the industry as a whole?
Don:
More families are turning to IVF every year, and that means the need for trusted services like ours is increasing. Science is evolving, demand is growing, but the pressure remains the same: to always do everything right. We are not aiming for massive growth. We focus on being consistent, reliable and ethical. This is what creates long-term trust. And we are still active. Ed and I are still here every day, training new staff, checking systems and making sure everything is running as it should.
Q: Final thoughts for someone learning about IVF CRYO for the first time?
Don:
Yes, we are a shipping company – but we are also part of a larger story. Every delivery we make is connected to a person’s journey to raising a family. We never forget that. You don’t get a second chance with this job. That’s why we do everything we can to make the first one count.
