Live streaming is evolving and growing in 2025. It’s no longer just for gaming or social media influencers – it’s a powerful tool for businesses, marketers and creatives to engage audiences.
This article provides the latest live streaming statistics, trends and key insights on how the live streaming market is booming in 2025.
Why live streaming matters in 2025
Live streaming has become an essential way to consume content online. 2025 is about much more than just entertainment – ​​it is transforming industries like e-commerce, education and business.
More than 28.5% of internet users worldwide now watch live streams weekly. In the second quarter of 2024, viewers spent a staggering 8.5 billion hours watching live content.
The global live streaming market is worth $99.82 billion in 2024 and is expected to grow to $345.13 billion by 2030, with a compound annual growth rate of 23%.
Important live streaming statistics for 2025
Here are the top stats for live streaming in 2025:
| statistics | Value |
| Weekly viewers | 28.5% of internet users watch live streams |
| Hours Watched (Q2 2024) | 8.5 billion hours (970,000 years of streaming) |
| Global market value (2024) | $99.82 billion |
| Projected market value (2030) | $345.13 billion |
| Weekly live streaming coverage | 27.7% of users watch live content weekly |
| Average time per session | 25.4 minutes |
| Viewership on mobile devices | 27% of live streams are viewed on mobile devices |
| Consumer preference | 80% would rather watch a brand’s livestream than blogs |
Also read about: YouTube statistics
Size and growth of the live streaming market
The live streaming market is experiencing rapid growth. From $87.55 billion in 2023, the market increased to $99.82 billion in 2024 and is expected to reach $345.13 billion by 2030.
This represents a 23% annual growth rate driven by monetization models such as subscriptions, ads, virtual gifts and live commerce.
| Year | Market Size (Billion USD) | Growth rate (CAGR) |
| 2023 | 87.55 | – |
| 2024 | 99.82 | 14% |
| 2030 | 345.13 | 23% |
Source: Statista, live stream.
The COVID-19 pandemic has given live streaming a massive boost. When the events took place online, viewership skyrocketed.
Even as in-person events resume, live streaming viewership continues to grow, with regions such as Asia and Latin America seeing tremendous growth.
Target group reach and viewing habits
In 2025, 28.5% of internet users watch live streams every week. Viewers spend 25.4 minutes per session – much longer than on-demand videos.
Live streaming also sees 10% more engagement (likes, shares, comments) compared to on-demand videos.
| Content type | Weekly reach (%) |
| Music videos | 48.2% |
| Comedy and memes | 35% |
| Live streaming | 27.7% |
| Educational content | 26% |
| Sporty highlights | 25.7% |
Live streaming also provides an interactive experience that encourages engagement. 3 in 10 people use social media primarily to watch live streams.
Also Read About: YouTube Creator Statistics
Where people are watching
People watch live streams on different devices. Mobile TV is on the rise: 27% of live streams are viewed on smartphones and tablets.
However, 60% of younger US adults watch live streams on televisions, particularly during events such as sporting events and concerts.
| Device type | Percentage of viewers |
| Mobile devices | 27% |
| TV (for younger US adults) | 60% |
| Desktops and laptops (mainly for gaming) | 40% |
What the viewers see
Live streaming content varies, but the most popular types include:
| Content type | Percentage of viewers |
| Latest news | 34% |
| Sports and games | 29% |
| comedy | 28% |
| Instructional videos | 26% |
| Concerts and festivals | 15% |
Also read about: Video marketing statistics
Top Live Streaming Platforms in 2025
Several platforms dominate the live streaming space. Twitch, YouTube and Facebook Live are the pioneers and each target different target groups and content types.
| platform | View Time Share | User reach | Content type |
| Twitch | 61% | 31 million daily users | Gaming, e-sports |
| YouTube Live | – | 52% of viewers | Music, events, gaming |
| Facebook Live | – | 42.6% of viewers | Casual community streams |
| Instagram and TikTok | – | 33.4% | Short, spontaneous streams |
Viewer expectations of live streams
Viewers have high expectations of live streams. The main factors that are important to them are:
- Video quality: 67% of viewers prefer HD videos; Poor quality results in a 50% drop within 90 seconds.
- Audio quality: Clear sound is crucial for maintaining engagement.
- Fast start times: A 6 second delay can result in a 6% drop in viewership.
- engagement: Streamers who interact with viewers hold attention better.
- Content quality: Relevant, authentic content is the key to audience retention.
Live streaming for businesses and marketers
Companies can gain a lot by using live streaming. Here are a few important statistics:
- 80% of consumers would rather watch a brand’s livestream than read a blog.
- 54% of consumers want more video content from brands.
- 75% of Millennials say livestreams help them compare products while shopping.
Companies use live streams for:
- Product launches: Increase visibility and generate excitement.
- Question and answer sessions: Direct interaction with customers.
- Behind the scenes: Humanizing your brand.
- Live Commerce: Sell products directly via streams.
The rise of live commerce
Live commerce is an explosive trend, especially in Asia. It combines live streaming with shopping and allows brands to sell products in real time.
In China, live commerce is worth 4.9 trillion yuan and in Southeast Asia, TikTok’s live commerce market is valued at $20 billion.
In the US, live commerce reached $17 billion in 2022. Consumers love live commerce for the following reasons:
- Great offers: 39.7% of shoppers watch live streams to get discounts.
- Discover new products: 38.2% shop to find new items.
- Exciting shopping experience: 30.7% are attracted to the interactive nature.
Gaming and E-Sports: A Live Streaming Powerhouse
Gaming and e-sports are the focus of live streaming. The gaming market alone is estimated to be worth $13.65 billion in 2024, with China contributing $2.58 billion.
Platforms like Twitch dominate the gaming live streaming space.
| Game | Hours Seen (2024) |
| Grand Theft Auto V | 2 billion hours |
| League of Legends | 1.9 billion hours |
Regional trends and insights
Live streaming habits vary by region:
- Asia: Leading in audience growth (90%) and live commerce (17% of buyers).
- LATAM: Experiences a strong growth (70%) in viewing time.
- North America: Sees steady growth (5%) in live streaming.
- Europe: Has moderate growth (20%) in live streaming.
| region | Extension of viewing time |
| Global | 14% |
| Asia | 90% |
| LATAM | 70% |
| Oceania | 26% |
| North America | 5% |
How to use live streaming to your advantage
For companies:
- Build trust through live Q&A and demos.
- Increase sales with live commerce events.
- Engage employees with internal streams.
For creators:
- Choose a niche and interact with viewers.
- Invest in quality equipment.
- Monetize through ads, subscriptions and donations.
For viewers:
- Discover content on Twitch or TikTok.
- Participate in live chats and connect with creators.
- Shop for exclusive offers at live commerce events.
Future trends in live streaming
- AI improvements: AI-driven features like auto-generated subtitles and virtual hosts improve the streaming experience.
- VR and 360° streams: Immersive content such as virtual concerts will increase.
- Regional platforms: Niche platforms like AfreecaTV and Trovo will grow in certain markets.
- Better quality: Ultra HD and low latency streaming will become the standard.
FAQs about live streaming in 2025
1. What is the most popular live streaming platform?
YouTube is the top platform in terms of user reach (52%), while Twitch is at the top in watch time (61%).
2. How much time do people spend watching live streams?
On average, viewers spend 25.4 minutes per session.
3. How can companies benefit from live streaming?
Businesses can use live streams for product launches, Q&As, live commerce, and customer engagement.
4. Why is live commerce growing so quickly?
It offers exciting buying experiences and real-time product demonstrations that are particularly popular in Asia.
5. What do viewers expect from live streams?
Viewers expect high video and audio quality, fast start times and engaging content.
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Diploma
Live streaming is a fast-growing market, with the global industry expected to reach $345.13 billion by 2030.
Its interactive nature drives engagement, and companies and creatives are using this trend for marketing and community building.
As technology advances, live streaming will continue to evolve and provide more growth opportunities in entertainment, commerce and beyond.
