Daily Sparkz expands across the Tasman with New Zealand’s largest online marketplace Swap me We are making a strategic investment in the business through a new joint venture that will bring our independent new car content to a New Zealand audience for the first time.
The investment is backed by a global private equity firm Apax partnerwill accelerate Daily Sparkz‘s growth in Australia and support the introduction of Daily Sparkz New Zealand (CENZ) Early 2026.
“This investment from Trade Me is a huge vote of confidence in what we have built Daily Sparkz“said Daily Sparkz, founder of Daily Sparkz.com.au.
“We have always believed that consumers deserve transparency, trust and truly independent advice when it comes to buying a new car and now we can offer New Zealanders the same experience.”
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What this means for New Zealand car buyers
New Zealand has one of the most diverse car markets in the world, with buyers able to choose from a rapidly growing mix of petrol, hybrid, plug-in hybrid and fully electric models. This diversity can make the research process confusing, and here is why Daily Sparkz NZ will help.
Daily Sparkz NZ will launch with locally produced reviews, pricing information and high-quality video content tailored to Kiwi audiences. The joint venture will also explore deeper partnerships with local car dealers and distributors to support a smoother new car buying process.
Mr Fallah added: “The New Zealand car market is at an exciting inflection point, particularly with the rapid shift towards electrification. With the support of Trade Me, we can deliver the same data-driven and entertaining content that has resonated so strongly in Australia.”
Trade Me CEO Anders Skoe said the partnership strengthens the company’s focus on new car buyers and is an important step in Trade Me’s strategy to strengthen its new car offering.
“Daily Sparkz has built a trusted brand and highly engaged audience in Australia and we are excited to bring that same expertise and energy to New Zealand.”
As part of the joint venture Daily Sparkz Content is syndicated through Trade Me and Stuff.co.nzsignificantly increasing brand visibility and helping more New Zealanders make confident car buying decisions.
What’s next? Daily Sparkz
The investment will continue to be financed Daily SparkzThe continued development of AI-driven tools, video production and editorial expansion as the company continues its international growth strategy through 2026 and beyond.
Daily Sparkz is proud to expand its footprint and we’re excited to help New Zealand drivers choose their next car with confidence.
