Snapchat continues to evolve in 2025 with immersive features, playful design, and a loyal user base.
From disappearing snaps to AI-powered lenses and spotlight videos, it remains one of the most popular platforms among young users and marketers alike.
With 932 million monthly active users (MAUs) And 469 million daily active users (DAUs)Snapchat ranks as ninth largest social network worldwide.
This article examines Snapchat’s latest stats, user behavior, and revenue growth. You’ll also get strategic tips to help you get the most out of the platform, whether you’re a content creator, a brand, or just a fan of ephemeral content.
Snapchat Usage Statistics: Steady, Global Growth
Snapchat reached 932 million MAUs In Q2 2025grows around 64 million Users YoY – a Increase of 9.6%.
Although much of this growth comes from outside North America, it continues to enjoy popularity among younger populations worldwide.
| Year | MAUs (Millions) | Year-on-year growth |
|---|---|---|
| 2015 | 100 | 75% |
| 2016 | 150 | 50% |
| 2017 | 178 | 19% |
| 2018 | 191 | 7% |
| 2019 | 203 | 6% |
| 2020 | 238 | 17% |
| 2021 | 293 | 23% |
| 2022 | 347 | 18% |
| 2023 | 397 | 14% |
| 2024 | 850 | 114% |
| 2025 (Q2) | 932 | 9.6% |
Source: Snapchat
Predictions suggest Snapchat could take off 1 billion MAUs by the end of the year. A large part of this success can be attributed primarily to the international markets Indiawhich is the case now 210 million users.
Daily Active Users: Deep engagement 24/7
Snapchats 469 million DAUs in Q2 2025 show how deeply it is integrated into the users’ everyday lives.
The Age group 18-24 opens the app 25 times a daywith average usage 28 minutes daily– higher than many competitors.
| Period | DAUs (millions) | growth |
|---|---|---|
| 2016 | 158 | 41% |
| 2017 | 187 | 18% |
| 2018 | 186 | -1% |
| 2019 | 218 | 17% |
| 2020 | 265 | 22% |
| 2021 | 319 | 20% |
| 2022 | 375 | 18% |
| 2023 | 414 | 10% |
| 2024 | 453 | 9% |
| 2025 Q1 | 460 | 2% |
| 2025 Q2 | 469 | 2% |
Source: statesman.
Features like Headlight And AR lenses are important engagement drivers. Spotlight watch time has increased 125% year-on-yearAnd 350 million users interact with AR every daymaking it a central pillar of Snapchat’s appeal.
User Demographics: Young and balanced
Snapchat remains Generation Z’s playground. Ages 13-24 Account for 57.2% of all users with a strong youth bias.
| Age group | User share (%) |
|---|---|
| 13-17 | 19.2 |
| 18-24 | 38.0 |
| 25-34 | 24.2 |
| 35-49 | 14.3 |
| 50+ | 3.8 |
The gender distribution remains relatively balanced:
| Gender | Share (%) |
|---|---|
| Masculine | 50.7 |
| Female | 48.4 |
| Unspecified | 0.9 |
For marketers, this balance enables inclusive campaigns. Women are often more involved Beauty AR filterwhile men tend to do so Sports content.
Also read about: Facebook user statistics
Global reach: Dominated by emerging markets
Snapchats global expansion is led by Asia and the Middle East. The Rest of the world Category matters over half of DAUs.
| region | Q2 2025 DAUs (millions) |
|---|---|
| North America | 100 |
| Europe | 100 |
| Rest of the world | 269 |
Top countries by number of users:
| country | Users (millions) |
|---|---|
| India | 210 |
| United States | 106 |
| Pakistan | 39 |
| France | 28 |
| Saudi Arabia | 25 |
| United Kingdom | 23 |
| Germany | 22 |
| Nigeria | 20 |
| Egypt | 20 |
| Iraq | 19 |
India’s user base alone rivals the entire US market, driven by mobile adoption and regional content.
Also Read About: Surprising Instagram Statistics
Snapchat+ Subscribers: Premium Profits
Snapchats Premium Tier, Snapchat+continues to grow and achieve 15 million subscribers in the first quarter of 2025. Subscription costs $3.99/month and include perks like AI generated selfies, ad-free storiesAnd custom icons.
| Period | Subscribers (millions) |
|---|---|
| 1st quarter 2023 | 3 |
| Q4 2023 | 7 |
| 1st quarter 2024 | 9 |
| Q4 2024 | 14 |
| Q1 2025 | 15 |
| Q2 2025 | 16 (estimated) |
Snapchat+ is estimated to contribute to this 400 million dollars in sales for 2025 and has grown 50% year-on-year.
Also read about: Social media statistics
Daily usage patterns: Snaps, games and AR
Snapchat sees:
- 4.75 billion snapshots sent daily
- 100 million games played every month
- More than 30 camera usages per user per day
- 82% of teenagers in the US Use Snapchat monthly
- 400 million monthly users on Snap Map
AR is an outstanding feature:
| Metric | figure |
|---|---|
| Daily AR users | 350 million |
| Daily snapshots | 4.75 billion |
| Spotlight: Watch Time Growth | 125% year-on-year |
| Time required (18–24) | 28 minutes |
| Fit recommendations via AR | 50 million |
AR fittings Reduce return by 24%which makes Snapchat an effective tool for e-commerce.
Revenue: $6.1 billion in 2025
Snapchat’s financials are on track. Sales are expected to be $5.3 billion in 2024 $6.1 billion in 2025—15% growth.
| Year | Revenue ($B) |
|---|---|
| 2015 | 0.06 |
| 2020 | 2.51 |
| 2023 | 4.61 |
| 2024 | 5.30 |
| 2025 | 6.10 (estimated) |
Ad account for 95% of revenue, while Snapchat+ subscriptions add another $400 million. By region in Q2 2025:
| region | Revenue ($M) |
|---|---|
| North America | 850 |
| Europe | 250 |
| Rest of the world | 300 |
The net loss decreases
Snapchats Net loss decreased by 47% in 2024which shows an improvement in financial health.
| Year | Net Loss ($M) |
|---|---|
| 2023 | 1,322 |
| 2024 | 697 |
| 2025 | 500 (estimated) |
The fourth quarter of 2024 was dominated by Snapchat first profitable quarter in years.
App downloads and rankings
Snapchat sees 22 million monthly downloads in 2025, placement ninth in the world. To Google PlaySnapchat has outperformed 1 billion total installs. It ranks high in the US Third among social appswith 60 million downloads in 2024 alone.
Augmented Reality: Snapchat’s Edge
Snapchat’s AR ecosystem is thriving with:
| Metric | figure |
|---|---|
| Lenses created | 3 million+ |
| AR creator | 300,000+ |
| AR Engagement (DAU) | 350 million |
| AR try-on accuracy | Reduces return by 24% |
Lens studio enables developers and brands to create interactive content that is proven to improve conversions and product discovery.
Team and acquisitions
Snapchat’s talent and technology investments remain strong:
- Employees: 5,000 (2025 estimated)
- Acquisitions: 30+ since 2014, inclusive WaveOptics ($500 million) for AR glasses
- The number of employees decreased by 7% in 2024 but remains stable in 2025
| Year | Employees |
|---|---|
| 2023 | 5,289 |
| 2024 | 4,911 |
| 2025 | 5,000 (estimated) |
Snapchat vs. competitors in 2025
Snapchat Ranks ninth in the world through MAUs. While there are platforms like this Facebook (3B) or TikTok (1.58B)it leads in Gen Z and AR engagement.
| platform | Always (Milliqués) |
|---|---|
| 3,070 | |
| YouTube | 2,500 |
| 2,400 | |
| 2,350 | |
| TikTok | 1,580 |
| Snapchat | 932 |
| telegram | 900 |
What Users Say: Reddit and Quora Insights
Reddit buzz
Users complain about this in r/socialmedia Ad Frequency: “One ad every five stories, even on Snapchat+.” Some are reducing usage, but Generation Alpha teens remain loyal to Streaks and Snap Maps. Others question the stagnation in the USA 100 million DAUs since 2022.
Quora Highlights
A thread with the title “Does anyone use Snapchat in 2025?” notes that India accounts for half of all activity. Users praise AR, but demand it more privacy controls after a breach in 2024. Generation Z engagement remains strong, with 49.5 million US Gen Z users expected by the end of the year.
How to Use Snapchat for Growth in 2025
Snapchat is a powerful tool for creators and brands. How to use it:
- Business accounts: Set up one (free) to access analytics.
- AR lenses: Create fitting filter –CPM from $2-5.
- Spotlight Videos: Content drives in short form 125% more traffic.
- Micro-influencers: Collaborate with YouTubers – the average ROI is 4x.
- Customer service: Use chat to offer quick answers – in less than 1 minute.
- Conversion tracking: Use Snapchat Pixel to optimize sales and signups.
Snapchat Stats FAQs
1. How many monthly active users will Snapchat have in 2025?
Snapchat reached 932 million monthly active users in the second quarter of 2025, marked a Increase of 9.6% compared to the previous year and consolidates its position as the ninth largest social platform.
2. How many people will use Snapchat daily in 2025?
Snapchat recordings 469 million daily active users in the second quarter of 2025. Usage is particularly strong among 18 to 24 year olds who open the app 25 times a day and spend 28 minutes daily average.
3. Which countries will have the most Snapchat users in 2025?
India leads with 210 million usersfollowed by the United States with 106 million. Other important markets include Pakistan, France, Saudi Arabia and the United Kingdom.
4. How will Snapchat make money in 2025?
Snapchat is expected to generate revenue $6.1 billion in 2025with 95% comes from ads and about 400 million dollars from Snapchat+ subscriptions reached 15 million subscribers in the first quarter of 2025.
5. Why is Snapchat so popular among younger users?
Snapchat appeals to a younger audience ephemeral news, AR lenses, Spotlight Videosand features like Snap Map. Age users 13-24 form 57.2% the platform.
Also read:
Conclusion: Snapchat is thriving with 469 million DAU
Snapchat’s 2025 stats prove it’s far from fading away. With 932 million MAUs, 469 million DAUsWith strong AR adoption and projected revenue of $6.1 billion, Snapchat continues to grow and innovate.
Even though there is advertising fatigue, the user base – especially Generation Z and Generation Alpha – is still very engaged.
For brands, the tools are there: AR, analytics, low-cost ads, and a global audience eager to interact. If you haven’t already, now is the time to explore Snapchat’s potential.
