Trump Media & Technology Group (TMTG), Truth Social’s parent company, has announced a groundbreaking partnership with Crypto.com | announced Derivatives North America (CDNA) is launching the first prediction markets embedded in a social media platform.
The collaboration will allow Truth Social users to trade event-based contracts – from elections and interest rate changes to sports scores and commodity prices – under the “Truth Predict” brand.
This is an important step in Trump Media’s diversification beyond social media and streaming into financial technology, solidifying its ambitions to become a hybrid media-fintech ecosystem.
“We are excited to become the world’s first publicly traded social media platform to offer users access to prediction markets,” said Devin Nunes, Chairman and CEO of Trump Media.
“For too long, global elites have controlled these markets – with Truth Predict we are democratizing information and empowering everyday Americans to harness the wisdom of the crowd.”
Truth Predict will allow users to buy and sell contracts tied to real-world outcomes, with prices updated in real-time as events unfold – a model similar to established prediction platforms such as Kalshi or Polymarket, but with a key differentiator: direct integration into a social media environment.
Users will be able to discuss, analyze and share predictions within the same ecosystem, blurring the lines between social discourse and financial speculation.
The contracts are offered through CDNA, an exchange and clearinghouse registered with the CFTC that ensures compliance with U.S. federal derivatives regulations. Topics include politics, economics, markets and sport. Wider global access is planned following the US launch.
Kris Marszalek, co-founder and CEO of Crypto.com, said: “Prediction markets will become a multi-billion dollar industry. Partnering with Truth Social brings this technology into the mainstream – combining community engagement with real-time market sentiment.”
By directly integrating with a regulated U.S. exchange, Trump Media is gaining a foothold in a fast-growing sector that often lacks legal clarity. The move comes as regulators – including the Commodity Futures Trading Commission (CFTC) – have begun cautiously approving event-based markets, such as those that predict election results or Federal Reserve interest rate changes.
Analysts say the partnership could position Truth Social at the intersection of social media, retail finance and digital assets, a convergence long sought by crypto platforms to attract broader participation.
The partnership builds on Trump Media’s previous collaboration with Crypto.com and includes plans to launch a CRO rewards system for Truth Social and Truth+, as well as establish Trump Media Group CRO Strategy, Inc., a digital asset treasury firm.
Truth users who hold “Truth Gems” – tokens earned for engagement on the platform – can convert them into the cryptocurrency Cronos (CRO) to purchase Truth Predict contracts, further integrating the platform into the digital asset economy.
Industry observers view the move as both opportunistic and strategic, especially given retail’s growing interest in gamified commerce and community-based financing.
“Truth Predict taps into the psychology of the modern investor,” said Angela Jackson, partner at fintech venture firm Remark Capital.
“People are already debating markets, politics and sports online – now they can monetize that sentiment in real time.”
The prediction market initiative reflects Trump Media’s push to expand beyond political content into mainstream entertainment, streaming and financial services.
The company reported $3 billion in financial assets at the end of the second quarter of 2025 and recorded positive operating cash flow in the first quarter since going public last year – a financial foundation that executives say allows the group to explore “transformative” technology verticals.
For Trump Media, integrating financial instruments into a politically charged platform could also be a sign of attracting a new class of active retail users, including retailers and cryptocurrency enthusiasts.
Prediction markets – where traders buy and sell contracts based on the likelihood of future events – have long existed on the fringes of the financial world. But with the rise of blockchain infrastructure, they are now gaining institutional legitimacy.
Crypto-native platforms like Polymarket have seen rapid user growth, while regulated incumbents like Kalshi have received government approval to offer election-related contracts.
Integrating Truth Predict can accelerate mainstream adoption by embedding such markets in a familiar, social interface.
Still, analysts warn that prediction markets remain politically and legally sensitive, particularly in the U.S., where regulators have historically restricted bets on political outcomes.
“Trump Media is venturing into a highly innovative but equally controversial space,” said Michael Saunders, senior analyst at Horizon Advisory. “The regulatory path is narrow, but if implemented in accordance with CFTC guidelines, it could set a global precedent.”
The rollout will begin with beta testing on Truth Social in the coming months, followed by a full launch in the US and a global expansion phase, subject to international regulatory approvals.
For Trump Media, the gamble is clear: transform Truth Social from a politically charged niche platform into a financially engaged, interactive digital ecosystem.
And if the move succeeds, “Truth Predict” could mark the moment when prediction markets move from the financial fringe into the social mainstream.
