It turns out that a thinner phone doesn’t automatically make it more popular. The iPhone Air reportedly didn’t sell well, and now it appears that the Samsung Galaxy S25 Edge, a phone that was launched as a direct competitor to the iPhone Air, didn’t do much better either.
In an interview with Bloomberg, Won-Joon Choi, chief operating officer of Samsung’s mobile experience business, said sales of the Galaxy S25 Edge were “relatively lower than other product lines.” He attributed the lower sales to the small battery, which offers a shorter lifespan than the company’s other offerings.
Samsung has not yet decided whether there will be a Galaxy S26 Edge. As Choi put it, “People have different tastes and requirements and different criteria when choosing their device,” and the sales numbers suggest that an ultra-thin phone is clearly not everyone’s biggest concern.
Samsung’s foldable dilemma
Recently, Samsung released its first Galaxy TriFold, a technological marvel in itself. However, the exorbitant price of $2,900 is deterring buyers. While the phone appears to be sold out on Samsung’s website, the company isn’t sure if it will make another model.
Choi said that TriFold was initially about “creating a new category and putting all of our expertise into that category.” However, the company is now reconsidering its next step. “Now we’re wondering, should we develop a new one? We haven’t made a decision yet.”
While we may not see another TriFold this year, we are getting a new folding design, which I’m pretty excited about. From the leaks, we learned that Samsung is planning to release a wider, Passport-style version of its Galaxy Fold, and Choi has all but confirmed this.
Choi noted that users’ priorities vary. “All of these productivity-related experiences are important to some people. And others say, ‘I want to watch Netflix or YouTube on a bigger screen,'” he said, adding, “If you have a TriFold aspect ratio, of course it’s optimized for that type of experience and application.”
With no second-generation TriFold on the roadmap, a wider Galaxy Fold seems like the obvious move for Samsung to appeal to users who want a better media consumption experience.
What does this mean for us?
If you’re not waiting for a foldable device and are thinking about upgrading to a new Galaxy Edge, there’s little reason to wait. The Galaxy S26 series is currently the safer choice, and the Galaxy S26 Ultra is worth it for the privacy alone.
As for me, I’ll wait for the wider Samsung Galaxy Fold, which is all but guaranteed to launch later this year. I liked the aspect ratio of the original Google Pixel Fold and I’m excited to see how Samsung handles it.
