Creating a video game usually means learning to code, working with complex game engines, and spending hours putting everything together. This even applies to simple casual games. Many aspiring developers need to learn scripting languages and various tools to develop basic gameplay. For hobbyists or people without technical knowledge, the process can feel overwhelming and daunting.
However, the company behind one of the most popular game engines is promising a very different future for game development. Unity says the latest version of its AI tool will allow people to create playable casual games using only natural language prompts. This means you can describe what you want and let the AI create the project for you, allowing you to go from idea straight to prototype without having to write a single line of code.
Unity CEO Matthew Bromberg said during a recent earnings call that the company is preparing to launch a new beta version of Unity AI at the upcoming Game Developers Conference in March. This updated tool integrates with the Unity editor and leverages advanced models to generate game logic, assets, and structure based on plain text prompts.
Lowering the barriers to game development
According to Game Developer, Bromberg said that this focus on what he calls “AI-driven authoring” is a top priority for the company in 2026 and that it could significantly lower the barrier to developing interactive games. The company sees this as a way to democratize game development, giving both experienced developers and newcomers a quicker path from idea to finished product without the need for in-depth technical knowledge.
Bromberg also expects the technology to expand the pool of people creating interactive content, potentially attracting tens of millions of new developers to the ecosystem. Unity’s AI system already leverages large language and image models from partners like OpenAI and Meta to help with code generation and asset creation. It remains to be seen how polished and practical the full version of the game will be once the beta becomes available later this year.
