The Tesla Cybertruck reported one of the largest electric vehicle (EV) sales declines in the U.S. in 2025, with numbers looking worse toward the end of the year.
In just its second full year of sales, the Cybertruck experienced a 48.1 percent decline in sales, according to data from Cox Automotive.
That was one of the largest year-over-year declines of any electric vehicle in the U.S. market last year. Leaving discontinued or retired vehicles aside, only the Kia Niro EV (down 52.7 percent), the Ford E-Transit (down 58.9 percent) and Tesla’s own Model S (down 52.6 percent) saw larger declines.
The data showed the slump deepened in 2025, with the fourth quarter (October to December) seeing a 68.1 percent year-on-year decline, from 12,991 to 4,140 sales. A total of 20,237 units were sold in the calendar year.
This comes after Ford announced it would be dropping rival F-150 Lightning EV – which also failed to make it into Ford Australia showrooms – as the company looks to add more hybrid vehicles to its range. It will be replaced by an extended-range electric vehicle (EREV), which uses an internal combustion engine as a generator.
For comparison: Ford delivered 4,273 F-150 Lightnings in the fourth quarter (minus 60.1 percent) and 27,307 in the calendar year (minus 18.5 percent).
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The Cybertruck’s result is in stark contrast to the Tesla Model Y, which was the best-selling electric vehicle in the US – and Australia – and saw a much, much more modest sales decline of 4.0 percent.
It finished ahead of the Model 3, which took second place and was the only Tesla to record a 1.3 percent increase in sales.
The Chevrolet Equinox EV took third place ahead of the Ford Mustang Mach-E, with the US electric vehicle market rocked by the end of tax breaks in October.
Sales of electric vehicles across all makes and models in the U.S. fell 2 percent year-over-year in 2025 despite the end of national incentives, but rose significantly over the past five years, increasing 162 percent since 2021.
According to Cox Automotive, 2025 was the second-best annual electric vehicle sales result in the U.S. behind 2024, when 1.3 million were sold.
The Cybertruck, which was unveiled in 2019 before entering production in 2023, will not be sold in Australia. An initial deposit page on the automaker’s local website was taken offline in 2021.
A Cybertruck has been shown by Tesla Australia in 2025, but local sales have yet to be confirmed. The situation is similar in Europe, where design rules are proving to be a stumbling block for the angular pickup.
Aside from the Cybertruck, Tesla’s global sales fell for the second straight year in 2025, with the brand losing its crown as the world’s leading electric vehicle manufacturer to China’s BYD.
BYD sold 2.25 million electric vehicles – out of a total of 4.6 million vehicles including hybrid models – compared to Tesla’s 1.6 million, an 8.6 percent drop for the U.S. brand.
Declines of 28 percent in Europe, including Germany (down 48 percent) and France (down 38 percent), were among Tesla’s most disappointing results.
According to Australian figures, Tesla remains the best-selling electric vehicle brand in 2025, ahead of BYD, despite a 24.8 percent drop in sales.
While the Model Y remained at the top, the BYD Sealion 7 took second place, relegating the Model 3 to third place with a decline of 61.3 percent.
The Model Y was updated for 2026 with changes including a larger center screen, while the company introduced a five-year, unlimited mileage warranty, improving on its previous four-year/80,000km offering.
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