W1N Sales launched in Atlanta, Georgia in 2022. It was founded by Daniel Giannone with a simple but unusual belief. Winning is most important when it helps others win too.
This idea shaped the company from day one. W1N Sales is designed to help customers achieve strong pricing on telecommunications services. It was also built to create a workplace where people feel valued as individuals and not just producers.
“Success is when we deliver amazing results to our clients while providing our team with great opportunity,” said Giannone. This mindset continues to drive the company’s growth.
In a sales industry often known for pressure and turnover, W1N Sales has taken a different approach.
Early growth is based on structure and discipline
The first few years focused on discipline. No hype. No shortcuts.
Daily planning became standard. Preparation was important. Managers made it a point to get one percent better every day. This structure helped the company scale without losing control.
“Discipline is the most important thing to be successful anywhere,” Giannone said. “When motivation is lacking, discipline takes over.”
This approach has paid off. Since its launch, W1N Sales has supported 17 expansions across the country. The company now pays out between $2 million and $3 million in commissions each year.
The growth came from repeatable systems. The teams followed clear processes. Expectations remained constant.
Why the name W1N is important
The name W1N is not just a trademark. It reflects how the company thinks about leadership.
Giannone explained the idea simply. Winning is noble when it inspires others to win too. This belief shaped how managers interacted with customers and team members.
The company avoids a cutthroat environment. Leaders focus on accountability. They see it as their job to take care of people.
“We are stewards of our customers and our team,” Giannone said. “This responsibility comes first.”
This mindset has helped W1N Sales build trust internally and externally.
A focus on better products and better service
W1N Sales operates as an authorized AT&T dealer. The company focuses on homeowners and fiber optic internet services.
Fiber optics are characterized by speed and reliability. But executives say the product alone isn’t enough.
What sets the company apart is the combination of promotions and customer support. Integrity is important. Teams are trained to clearly explain and implement services.
“We want massive results,” Giannone said. “But never at the expense of our culture.”
This balance helps build long-term relationships rather than quick wins.
Basic values that shape our daily work
W1N Sales is guided by five core values. Each individual appears in daily decisions.
Stewardship means protecting customers and team members.
Intentional means acting purposefully in every task.
The Mamba mentality reflects the drive to be the best you can be.
Belonging means everyone feels included.
Authentic leadership means leading with integrity.
Managers expect these values to be reflected in planning, coaching and communication.
“How you do something is the way you do everything,” Giannone often says. This idea keeps teams focused even when work feels routine.
Mentoring and learning as a daily habit
Learning is planned. Not optional.
W1N Sales leaders take time every day to read, train, or meet in person. This habit spreads throughout the team.
“Prioritize it,” Giannone said. “If you don’t schedule time to study, it won’t happen.”
Mentoring plays a big role. Experienced team members guide newcomers through structure rather than guesswork. This support helps reduce self-doubt.
Giannone is open to challenges. “Self-doubt is normal,” he said. “Anyone who says they don’t have it isn’t being honest.”
Remembering past victories helps teams move forward.
Giving back as part of the business
Social commitment is an integral part of the company’s rhythm.
W1N Sales supports the ALS Foundation. This thing is personal. A partner’s mother died of ALS. The company donates regularly.
The team also supports Liberty Children’s Home, an orphanage in Belize.
Every Friday, W1N Sales hosts “For the Cause Fridays.” A portion of the profits goes to causes that are close to the team’s heart. The causes change. The habit remains.
A return will not be treated as marketing. It is treated as a responsibility.
Balancing growth and private life
Giannone believes that success should not come at the cost of a personal life.
“I think you can have your cake and eat it too,” he said. “You can have a great company and a great family if you plan well.”
He points to his own life as proof. A growing company. A strong marriage. An active role as a father.
This belief influences the company culture. Leaders respect time. Planning prevents burnout.
Stay focused as the company grows
W1N sales
continues to expand. The pace is even. The focus remains clear.
Discipline instead of hype. overpressure of people. Grow with integrity.
The company’s history shows that sales success doesn’t require sacrificing culture. It requires structure, intention and care.
For W1N Sales, winning still means helping others win too.
